Privacy Policy
Privacy Policy
Local Adboost Oy Vuorikatu 16 A 2, 00100 Helsinki, Finland Business ID: 3633155-7 advertise@localadboost.fi
Effective date: (version / date)
1. Who We Are
Local Adboost Oy ("Local Adboost", "we", "us") provides automated digital advertising management services to local businesses. We are the data controller for the personal data described in this policy. Questions or requests regarding your personal data can be sent to advertise@localadboost.fi.
2. What Data We Collect and Why
2.1 Customer Contact Information
| Data | Examples | Purpose | Legal Basis |
|---|---|---|---|
| Name | First and last name | Identifying the contact person, correspondence | Contract performance (GDPR Art. 6(1)(b)) |
| Email address | business@example.com | Service delivery, invoicing, notifications | Contract performance |
| Phone number | +358 40 123 4567 | Support and account communication | Contract performance |
| Company name and business ID | Acme Oy, 1234567-8 | Invoicing and identification | Contract performance |
2.2 Billing and Payment Information
We collect billing address, VAT number, and invoice references needed to issue and track payments. Payment card data is handled exclusively by our payment service provider and is never stored by Local Adboost.
Legal basis: Contract performance; legal obligation (accounting law).
2.3 Service Usage Data
We collect data about how the Service is used, including login activity, feature usage, and in-app communications. This data is used to operate, improve, and support the Service.
Legal basis: Legitimate interests (Art. 6(1)(f)) — improving service quality and security.
2.4 Website Visitor Data
When you visit localadboost.fi, we may collect standard server log data (IP address, browser type, pages visited, timestamps) and, where consent is obtained, analytics cookies.
Legal basis: Legitimate interests (server logs); consent (analytics cookies, Art. 6(1)(a)).
3. How We Use Your Data
We use the data we collect to:
- deliver and administer the Service;
- send invoices, payment reminders, and account notifications;
- provide customer support;
- comply with legal obligations (e.g. accounting, tax);
- improve and develop the Service;
- send product updates or marketing communications where you have consented or where we have a legitimate interest and you have not opted out.
We do not sell your personal data to third parties.
4. Who We Share Data With
We share personal data only where necessary with the following categories of recipients:
| Recipient | Purpose | Location |
|---|---|---|
| Google LLC | Ad platform operation, analytics | USA (EU–US Data Privacy Framework) |
| Meta Platforms Inc. | Ad platform operation | USA (EU–US Data Privacy Framework) |
| Payment service provider | Payment processing | EEA / as disclosed at checkout |
| Accounting software provider | Invoicing and bookkeeping | EEA |
| Email / CRM platform | Customer communications | EEA or adequate country |
| IT infrastructure providers | Hosting and data storage | EEA |
All third-party service providers are bound by data processing agreements and are required to protect your data in accordance with GDPR.
5. International Data Transfers
Some of our service providers are based outside the European Economic Area (EEA). Where personal data is transferred to third countries, we ensure an adequate level of protection through:
- the EU–US Data Privacy Framework (for US-based providers certified under the framework); or
- Standard Contractual Clauses approved by the European Commission.
6. Data Retention
| Category | Retention Period |
|---|---|
| Customer contact data | Duration of the contract + 3 years |
| Billing and invoice records | 10 years (Finnish Accounting Act) |
| Service usage logs | 12 months |
| Website logs | 6 months |
| Marketing consents | Until consent is withdrawn + 3 years |
When retention periods expire, data is securely deleted or anonymised.
7. Your Rights
As a data subject under GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you;
- Rectification — request correction of inaccurate or incomplete data;
- Erasure — request deletion of your data where we have no legitimate grounds to retain it;
- Restriction — request that we restrict processing in certain circumstances;
- Portability — receive your data in a structured, machine-readable format;
- Object — object to processing based on legitimate interests or for direct marketing;
- Withdraw consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at advertise@localadboost.fi. We will respond within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Finnish Data Protection Ombudsman (tietosuoja.fi).
8. Cookies
Our website uses cookies. A separate Cookie Policy is available at localadboost.fi/cookies. You can manage cookie preferences through the consent banner on the website or your browser settings.
9. Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure, including access controls, encryption in transit, and regular security reviews.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify existing customers by email at least 14 days before any material changes take effect. The current version is always available at localadboost.fi/privacy.
11. Contact
Local Adboost Oy Vuorikatu 16 A 2, 00100 Helsinki, Finland advertise@localadboost.fi
Template — not legal advice. Have this document reviewed by a lawyer before use.